The way forward
April 2015 brought about the first edition of Oilseeds Focus, something which we experienced as well received by the market. Interesting articles were considered and practical content was key for selection. Colourful advertorials not only assist us with the viability of the magazine, but also contribute to the sought-after technology transfer we so often refer to, while at the same time assisting in informing the industry of the latest products that are available.
Without advertisers, the magazine will not be a success and we would like to take this opportunity to thank them for their contributions and request their continuing support.
The launch function of Oilseeds Focus held at the offices of the Protein Research Foundation in Rivonia was well attended. Industry role-players received their brand new, first-edition copies of the magazine at the event.
The magazine aims to cover a broad spectrum of subjects which should result in articles specifically related to each stakeholder in the target market, including numerous others to broaden knowledge in the supply chain.
We will also strive for a balance between the four oilseeds we cover, namely soya beans, sunflower seed, canola seed and groundnuts. The main end-products end up in either the animal feeds market or in the form of products for human consumption – all aspects which we will be addressing in the content.
Our target market
It is imperative that Oilseeds Focus reaches its intended target market, which among others has been identified as the following:
- Government departments.
- Research affiliates.
- International partners.
The oilseeds industry plays a central role in South African agriculture. It will also contribute to addressing the issue of food security in the country and on the continent. Oilseeds Focus magazine will bring together the key role-players and stakeholders to lead the way in this process.